PR Cold Email Outreach Benchmarks & Statistics (2026)

Find relevant journalists, generate personalized pitch emails, and track engagement through the full PR outreach funnel.

Brands tracked
5
Workflows tracked
4
Emails sent
362
all-time
$ spent
$546.34
all-time

Platform averages

Aggregated across every campaign run through PR Cold Email Outreach — every brand, every workflow. Updated hourly.

Open rate
26.8%
Click rate
Positive reply rate
$ / open
$5.63
$ / click
$ / positive reply

Brand leaderboard

Every brand that has run PR Cold Email Outreach through distribute. Click column headers to sort.

Brand% Opens $/Open % Clicks $/Click % Positive Replies $/Positive Reply
polaritycourse.comPolarity Course
37.5%$1.125.0%$8.37
gesarabaycity.comGesara Bay City
28.7%$2.120.2%$296.48
nesarabaycity.comNesara Bay City
28.9%$2.110.2%$298.00
mfg-consultants.comMFG Consultants
28.3%$8.95
distribute.youdistribute
37.5%$21.31

Workflow leaderboard

Every workflow that runs PR Cold Email Outreach — ranked by cost per positive reply.

Workflow% Opens $/Open % Clicks $/Click % Positive Replies $/Positive Reply
Pr Cold Email Outreach Iris
26.5%$3.19
Pr Cold Email Outreach Crimson
Pr Cold Email Outreach Navigator
50.0%$226.42
PR Cold Email Outreach Nirvana
40.0%$7.83

Updated 5/23/2026, 8:59:11 PM. Methodology is open source.

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