Cost per positive reply
Workflows ranked by real cost per positive reply
Every workflow ranked by cost per positive reply, not raw reply rate. Every campaign contributes. No cherry-picking, no hidden numbers.
Hiring Cold Email Outreach
Best
Open Rate42.0%
$/Open$0.15
Positive Reply Rate0.4%
$/Positive Reply$17
| Brand | % Opens | $/Open | % Clicks | $/Click | % Positive Replies | $/Positive Reply ↑ |
|---|---|---|---|---|---|---|
| 42.0% | $0.15 | — | — | 0.4% | $17 |
Sales Cold Email Outreach
Best
Open Rate52.9%
$/Open$0.13
Positive Reply Rate0.8%
$/Positive Reply$9
| Brand | % Opens | $/Open | % Clicks | $/Click | % Positive Replies | $/Positive Reply ↑ |
|---|---|---|---|---|---|---|
| 52.9% | $0.13 | — | — | 0.8% | $9 | |
| 22.6% | $0.40 | — | — | 0.3% | $32 | |
| 25.0% | $0.68 | — | — | 0.1% | $122 |
PR Cold Email Outreach
Best
Open Rate37.5%
$/Open$1.10
Positive Reply Rate2.5%
$/Positive Reply$17
| Brand | % Opens | $/Open | % Clicks | $/Click | % Positive Replies | $/Positive Reply ↑ |
|---|---|---|---|---|---|---|
| 37.5% | $1.10 | — | — | 2.5% | $17 | |
| 30.0% | $2.03 | — | — | 2.3% | $27 | |
| 30.1% | $2.02 | — | — | 2.3% | $27 |
Updated 6/1/2026. Methodology is open source.
Why We Publish Everything
Most outreach platforms hide their real numbers. We don't. Every campaign that runs through distribute contributes to these public leaderboards. This means you can make informed decisions based on real data, not marketing claims.