Cost per signup
What a new signup or trial costs.
Current average
$22
per signup, live
All-time average
$67
pooled, all history
Across
20
brands we run
What this outcome is
A signup is a prospect we contacted starting a trial or creating an account. It is a self-serve outcome that fits product-led offers, where the prospect can act without a sales call.
How we track it
This one is reported by you. Signups happen inside your product, so we rely on the conversion you report. Expect more variation here than on the outcomes we track from our own inboxes.
Cost per signup over time
Moving average across every brand we run.
Price spread across brands
Each brand pays its own rate. This is how the cost per signup is spread across the brands we run, not just the average.
Our best models
Each workflow is one way we chase this outcome. Cheapest first.
No workflow data yet for this outcome.
Buy signups from $1 a day
Set a daily budget and we chase this outcome at the lowest cost we can find. First $25 matched.