WEBmeasured by us

Cost per website visit

What a real click costs, averaged across every brand we run.

Current average

$0.88

per website visit, live

All-time average

$2.63

pooled, all history

Across

20

brands we run

What this outcome is

A website visit is a prospect clicking the link in one of our emails and landing on your site. It is the top of the funnel and the cheapest outcome to buy, so a small daily budget already buys a steady stream of them.

How we track it

We measure this ourselves. The link in every email we send is tracked, so a website visit is a real click we recorded from our own sending inboxes, not a number reported back to us.

Cost per website visit over time

Moving average across every brand we run.

May 29low $0.19 · high $88Jul 10

Price spread across brands

Each brand pays its own rate. This is how the cost per website visit is spread across the brands we run, not just the average.

$0.826 brands · median $1.55 · mean $1.86$3.72

Our best models

Each workflow is one way we chase this outcome. Cheapest first.

No workflow data yet for this outcome.

Buy website visits from $1 a day

Set a daily budget and we chase this outcome at the lowest cost we can find. First $25 matched.

Other outcomes